Program 01/24/2019

Track #1
Track #2

Welcome by patron René Lamsfuss

As patron of the 2nd AI Masters Masters, René Lamsfuß welcomes the participants and introduces the three finalists of this year’s AI Masters Publicis Awards. In a multi-stage selection process,...
Read More
René Lamsfuß
René Lamsfuss
Englisch/English
Englisch/English

Men or machines. Is it them or us?

The science journalist Ranga Yogeshwar, known from television, deals with the topic of artificial intelligence in his current book “Nächste Ausfahrt Zukunft” (“Next Exit Future”). In his keynote he asks...
Read More
Ranga Yogeshwar
Ranga Yogeshwar
Englisch/English
Englisch/English

The use of AI as an add-on at the digital workplace

The digital workplace in a company describes the technology-supporting way of working, which provides employees with the best possible set-up to complete their respective tasks. Away from the “egg laying...
Read More
Jörg Riedel
Deutsch/German
Deutsch/German
11:30 - 11:45

Coffee Break

Is your dream marketing team a robot?

Adoption of Artificial Intelligence: Overcoming internal barriers, perceived and real. Oracle Adaptive Intelligent Apps (AIA) as business accelerators How does AIA can improve the decision making process? The use of...
Read More
Luisella Giani
Luisella Giani
Englisch/English
Englisch/English

Discussion: Will Germany become an AI location?

Where does Germany stand when it comes to artificial intelligence? Are we among the thought leaders or have we long since been left behind by the USA and China? What...
Read More
Max Meran
Martin Unger
Anke Domscheit-Berg
Anke Domscheit-Berg
Ranga Yogeshwar
Ranga Yogeshwar
Deutsch/German
Deutsch/German
13:00 - 14:00

Lunch Break

Expectation vs Reality: the State of AI in the german industrial Sector

Besides Blockchain, Internet of Things and Virtual or Augmented Reality, the development of AI-supported services, processes and products is one of the hottest topics in the german industrial sector. Nevertheless...
Read More
Martin Unger
Englisch/English
Englisch/English

Blockchain and AI

A look at how blockchain and AI strengthen and formalize data governance not just in silicon valley but in traditional companies worldwide. Silicon Valley Blockchain Society is a private global...
Read More
Christopher Beltran
Englisch/English
Englisch/English
15:05 - 15:30

Coffee Break

What does AI really mean for advertisers and marketers?

Tom Goodwin is the EVP, Head of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients. An industry...
Read More
Tom Goodwin
Englisch/English
Englisch/English

AI projects in China

Around the progress in machine learning, new companies were founded and tech players shifted their attention. It was one of the hottest topic in 2018: The drive of the AI...
Read More
Raphael Kohler 拉斐尔
Dr. Hao Wu 吴昊
Englisch/English
Englisch/English
16:35 - 17:00

Coffee Break

Marketing revolution led by Artifical Intelligence

Artifical Intelligence will change marketing as we know it across all discipline e.g. creativity, media planning, media execution. How can we build up customer engagement at scale? René will present...
Read More
René Lamsfuß
René Lamsfuss
Englisch/English
Englisch/English

Expert Talk about AI in business

Artificial intelligence has long since ceased to be science fiction and is probably the most important factor for the future competitiveness and survival of companies. Nevertheless, the need to prioritize...
Read More
Anastassia Lauterbach
Dr. Anastassia Lauterbach
Deutsch/German
Deutsch/German

Is imagination really more important than knowledge?

We are in a world where over 2 billion smart phones occupy our visual attention and it feels like we are stuck thumbing through life. But we have quickly evolved...
Read More
David Shing - Shingy
David „Shingy“ Shing
Englisch/English
Englisch/English

AI Masters Publicis Award

since May 2018 we are searching for the best startup – our first AI Master. Who is going to be? audEERING, epic insights or Plyzer?
Englisch/English
Englisch/English
19:00 - 21:00

Get Together & Networking

Welcome by patron René Lamsfuss

As patron of the 2nd AI Masters Masters, René Lamsfuß welcomes the participants and introduces the three finalists of this year’s AI Masters Publicis Awards. In a multi-stage selection process,...
Read More
René Lamsfuß
René Lamsfuss
Englisch/English
Englisch/English

Men or machines. Is it them or us?

The science journalist Ranga Yogeshwar, known from television, deals with the topic of artificial intelligence in his current book “Nächste Ausfahrt Zukunft” (“Next Exit Future”). In his keynote he asks...
Read More
Ranga Yogeshwar
Ranga Yogeshwar
Englisch/English
Englisch/English

Reducing Time to Insight with AI

Ben will walk through how artificial intelligence is being used to improve creative, measure brands, and accelerate the discovery of new insights.
Ben Royce
Englisch/English
Englisch/English
11:30 - 11:45

Coffee Break

Discussion: AI-startups – the new business accelerators?

When will AI solutions scale industry-wide? Is it possible to measure ROI for automation? How does AI rank against other corporate initiatives? Discussion with: Dagmar Schuller from audEERING, Omri Mendellevich...
Read More
Luis Pallares
Omri Mendellevich
Dagmar Schuller
Dagmar Schuller
Englisch/English
Englisch/English

Content and AI: How to measure and optimize the performance of your content

The battle for attention is a massive challenge for all content marketers. The mere creation of content isn’t enough anymore. To be successful, content must stand out from the crowd...
Read More
Andrew Bredenkamp
Englisch/English
Englisch/English
13:00 - 14:00

Lunch Break

Push the bounderies: AI in Sales and Marketing

Is artificial intelligence a danger to marketing managers or employees? Will artificial intelligence change our communication? which different areas of application are there today? How will purchasing departments and end...
Read More
Gabriele Horcher
Deutsch/German
Deutsch/German

MARKETING TO MACHINES – WHEN CUSTOMERS SUDDENLY BECOME NEEDLESS

What actually happens when we no longer sell to people, but only to machines? How does the journey from Descriptive to Predictive Analytics to Prescriptive AI look like? And what...
Read More
Dirk Ploss
Dirk Ploss
Deutsch/German
Deutsch/German
15:05 - 15:30

Coffee Break

Best Practice Dräger: how an AI chatbot facilitates community management

Customer inquiries that reach the company’s international fan page (over 600,000 fans) via Facebook Messenger are pre-qualified by Marketing Support Chatbot and then forwarded to the appropriate contact persons in...
Read More
Anna-Soraya Hein
Frederik Schröder
Deutsch/German
Deutsch/German

The optimal combination of AI, Internet of things and Robotics!

Julia explains to us the opportunities that digital connectivity of devices and “platform thinking” can bring for future customer communication. Humanoid assistance robots such as Pepper & Nao serve as...
Read More
Julia Koch
Deutsch/German
Deutsch/German
16:35 - 17:00

Coffee Break

pragmatic babysteps to AI – Building data-driven customer experience in the omnichannel age

Arto Lamminen, VP Sales & Development and Jonas Anders, CMO of Nortal not only show us how customer behavior changes the rules of data gaming, but also have some practical...
Read More
Arto Lamminen
Jonas Ander
Englisch/English
Englisch/English

Best Practice Case Turkcell: How to become an AI driven company!

Semih Kumluk is not only responsible for human resources at Turkcell, but also a data scientist and, as many others in the company, has been trained in artificial intelligence and...
Read More
Semih Kumluk
Englisch/English
Englisch/English

Is imagination really more important than knowledge?

We are in a world where over 2 billion smart phones occupy our visual attention and it feels like we are stuck thumbing through life. But we have quickly evolved...
Read More
David Shing - Shingy
David „Shingy“ Shing
Englisch/English
Englisch/English

AI Masters Publicis Award

since May 2018 we are searching for the best startup – our first AI Master. Who is going to be? audEERING, epic insights or Plyzer?
Englisch/English
Englisch/English
19:00 - 21:00

Get Together & Networking