Content and AI: How to measure and optimize the performance of your content
The battle for attention is a massive challenge for all content marketers. The mere creation of content isn’t enough anymore. To be successful, content must stand out from the crowd and has to be tailored to the target audience. Dr. Andrew Bredenkamp, Founder and CEO from Acrolinx is going to show how content writers can use artificial intelligence to optimize the performance of their content. Combined with content guidance for consistency, analytics also comes into play to measure the impact of content on the customer journey.