MARKETING TO MACHINES – WHEN CUSTOMERS SUDDENLY BECOME NEEDLESS
What actually happens when we no longer sell to people, but only to machines? How does the journey from Descriptive to Predictive Analytics to Prescriptive AI look like? And what are the success factors for marketing that focus on the algorithm? These and other questions are also posed by a consumer goods manufacturer such as Beiersdorf (NIVEA, La Prairie), which achieves ever larger portions of its sales online.
Learn from the perspective of a technology scout for digital technologies what challenges marketing is facing and how branded companies can react to them.