Ben Royce

Head of Performance Data Science, Global Agency at Google

Ben Royce

Head of Performance Data Science, Global Agency at Google
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Biography

Former Department Head of Search and Data Science at Publicis North America, inventor of Publicis Caffeine, and co-inventor of Sapient Content Topography, and currently a part time lecturer at Columbia University.

Ben’s research has been cited as a content marketing best practice by Forrester Research, and mentioned as What’s Working by Mintel Research.

Ben’s Specialties: Search, mobile technology, data science, digital strategy, information science, consumer insight, behavioral research.